Investing in Costa Rica’s Real Estate Market – Is Playa Zancudo, Costa Rica the Last Frontier?

March 11th, 2020 by admin No comments »

Over the past ten years, thousands have invested in the Costa Rica beach front real estate market along the upper Pacific Coast, mainly around and to the north of Quepos. Numerous others have invested in less expensive ocean view real estate overlooking the Pacific, farms and riverfront property in the interior, but mainly still near the ocean. Many others have purchased vacation homes, second homes, and retirement property in Costa Rica due to the cheap cost of living when compared to the United States and Europe.

Both the investor and casual real estate purchasers have already made, or stand to make, huge profits from their investments when they sell their real estate holdings along the coast. In today’s market, it appears many owners could profit around 500% for beach front investments held over a five-year period.

Many in the Jaco, Quepos, Puntarenas, Tamarindo, and the Flamingo areas stand to profit considerably more, but the market in the northern region is rapidly surpassing “affordable price levels”. Much of the beachfront real estate in these areas is being “gobbled up” by large corporate concerns to build gated subdivisions, condos, mega-hotels and resorts for the sun loving, vacationing Americans and Europeans. This corporate rush for prime beach front land is essentially putting it out of reach for the average investor or retiree.

The new airport near Liberia has resulted in a marked escalation of property prices in the beach towns surrounding Liberia. In addition, the region to the south of Liberia has experienced price increases in the neighborhood of 100% in the past two years and the Costa Rican government projects that real estate prices near Marbella will double in the next three to five years. A beach front ACCESS lot in this area is currently listed for around $300,000 for 54,000 square feet or 1.2 acres.

Dominical, south of Quepos, is currently experiencing a huge boom in prices as beach front condos are springing up like Palm Trees, and of course, the prices are escalating at an astonishing rate. I personally passed up a $150,000 cliff side lot near Dominical seven years ago. On a recent trip to San Jose I saw a cliff side lot, in the same area, that was advertised at $450,000, a three hundred percent return on an investment held for seven years. You can now expect to pay $350,000 for a lot near Dominical.

The same can be said for Palo Seco. In 2000, I looked at a huge lot there for $70,000. Today, lots on Palo Seco are being developed into condos. According to a realtor in the area, property on Palo Seco has escalated by 400% in the past two years and this does not include the escalation in the prior five years. 11,000 square foot building lots are selling for around $115,000.

With the approval of a new marina in Golfito property prices should shoot through the sky. There is great potential for making a lot of money on real estate in Golfito right now, but there is no beach or infrastructure development that most Americans or Europeans expect when investing in “city” property. Before Golfito really takes off, someone is going to have to foot the bill for these improvements, and you should not expect local taxation to pay the bill.

In the past seven years the small village of Zancudo and Zancudo Beach have shown a tremendous growth in real estate sales and land prices, but Playa Zancudo real estate still remains affordable for most investors, retirees, and those looking for second homes or vacation houses. As I stated, many of the beach front properties in Costa Rica have escalated in price by 300 – 400% (or more) over the past six to seven years and Zancudo investments have performed at the same level. However, large “unimproved” beach front lots on Playa Zancudo only sold for around $35, 000 each in 2000, some for less. Today, those same very large lots, unimproved, are selling for around $150,000 each – these are NOT small building lots, but rather large tracts of vacant real estate. Compare these prices to beach front, or riverfront property, up north and you will see why Playa Zancudo and the surrounding area is one of the last frontiers for affordable real estate investments on Costa Rica’s Pacific coast.

Prices here will probably be comparable to those we are seeing on the upper coast in another three to five years, possibly sooner once the new airport north of Golfito is completed. This means today’s investors could make substantial profits over the next few years, if the past history of real estate prices in Costa Rica continues.

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Marketing, Promoting and Advertising Your Business

February 28th, 2020 by admin No comments »

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.

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